NOCHE ROSA
As part of the debut launch of fragrance line, Noche Rosa, I crafted high-impact carousel posts introducing the brand’s signature scents. The goal: to establish an instantly recognizable tone — cinematic, feminine, sensory-driven — while introducing the product’s identity through storytelling and scent breakdown.
Final copy
My Role
★ Brand voice & copywriting
★ Visual direction
★ Content strategy & hashtag targeting
Creative Objectives
★ Capture the essence of the product in immersive language
★ Position Noche Rosa as an exclusive, limited run
★ Deliver product info in a cinematic retrospect