Paypal projectsAs one of the senior content designers at PayPal, I owned all content design and copy on the identity management platform and for the PayPal-Synchrony Bank merger. This included login consolidations between Honey and PayPal, app and email notifications, electronic communication delivery, and account and payment management.
Key Contributions
★ Built the content architecture for identity migration and account linking experiences
★ Led voice and tone governance across cross-functional teams
★ Designed multi-state logic for app/email error messaging and notifications
★ Partnered with Honey product leads to ensure brand voice integrity during login flow merge
Deliverables
Honey login screens (before)
My Role
★ UX content strategy & copywriting
★ Cross-functional collaboration (Legal, Product, Engineering, Design)
★ Accessibility & error-state messaging
★ Regulatory compliance copy
Creative Objectives
★ Unify fragmented identity systems into a seamless login experience across PayPal and Honey
★ Design scalable, legally compliant messaging for Synchrony Bank transition (card management, customer notices, account linking)
★ Align product flows and notifications with user trust, clarity, and tone standards
★ Implement consistent voice across notifications, dashboards, and cross-functional platform identity handoffs
★ Reduce friction in key flows (logins, updates, notifications)
Finalized Honey login screens
Notification-based login fail email
Working with the marketing team to create a notification-based experience via email to mitigate the churn by 80% and limit the chance of fraud with a prompt to trusted users for resetting their password.
1099-K Tax Documents Electronic Delivery
Bank Payments + ACH Notifications
